National Consortium
The National Consortium for Public Health Workforce Development improves public health workforce recruitment, training, and retention so the public health workforce is in a better position to serve their communities and reflect the communities they serve. The unified collective logo design represents equity, diversity, and community. There’s a singular focus, connected together with the goal to authentically unite for the public’s health.
Contribution: Direction, Graphic Design, Illustration.
As an organization, their brand standards don’t extend far behind a logo and basic color palette. We went in several directions to find the right balance between attention-grabbing and informational. We arrived at a vibrant design that was both clean and layered, informative and hopeful. In the end, the design helps NAP stand out a little more when approaching donors, partners, and members of our community who need their help.
The Nebraska AIDS Project (NAP) is a statewide AIDS Service Organization in Nebraska, which also serves parts of southwestern Iowa and eastern Wyoming.
Contribution: Direction, Graphic Design, Illustration, and Iconography. Projects: Print. Contracted by: JKDC.